Social Media Teaser campaign

Over recent weeks, the Bright Side of Life has been creating a brand new Social app, announced via a series of teasers on Social Media. The story so far...

Week 1
Our developers have been busy over recent months, and are now testing and putting the finishing touches to our new and exciting mobile app for iOS and Android devices. More puzzle pieces will be uncovered every week... just wait until the final week, and make sure you're one of the first to have this FREE social app when it's released.

Week 2
It’s time for an update on our upcoming mobile app. Look at the new puzzle pieces! What do you think these numbers and percentages mean?

Week 3
It’s the third piece of the puzzle, and we're back to tell you more about our new Social app. The numbers below the picture tell you how others have responded to items posted in the app. Look! The App logo has almost been revealed...

Week 4
Yes, we're back with another puzzle! The numbers below the picture tell you how others have responded to items posted in the app! The App logo is almost complete!

Week 5
We're back with another update about our new social app! The app will be entertaining and fun - a must have for every Facebook user. You can find new friends and connect with them directly from the app! Are you looking forward to finding your Soulmates?

Week 6
It's time to reveal the name of our new social app for mobiles! The logo ”DM“ stands for DilemmaMatch, an exciting new app that will help you to connect with people with similar interests and opinions - your Soulmates. By answering Dilemmas, the app will find people who share your beliefs, hobbies and opinions and help you get in touch via Social networks.

an exciting new app that will help you to connect with people with similar interests and opinions