We think privacy is important

Privacy policy

Your privacy is important to us! Here at DilemmaMatch we are committed to protecting your personal information. Read about the information we collect, and how it can be used…

Your privacy on DilemmaMatch.com

Let’s start with a clear commitment from DilemmaMatch: We always handle your private data with care, and we never sell, share or distribute your data.

When using forms to contact DilemmaMatch or to request information and downloads, your details are used solely for the purpose indicated on the form. Furthermore, we carefully handle any data you send us via contact forms or e-mail. Above all, we treat this personal information as confidential.

When using this website, we use so-called “cookies” that store information about your use of the site and the contents. You can manage which cookies we are allowed to use by clicking the “Privacy settings

Personal information on DIlemmaMatch.com

We process the following personal data

The only personal information we use is that which you provide via contact forms. This information can include basic contact details, such as First/Last name, Company Name, e-mail address, location, and areas of interest (e.g., mobile apps, knowledge management or web applications). The website also monitors your browsing behaviour automatically and anonymously by setting cookies. We provide more information about cookies below.

Your rights regarding personal information on dilemmamatch.com

Under the GDPR legislation, you have many rights. DilemmaMatch complies with this legislation in the following ways:

  • Information and insight: You can ask to see which personal data we process.
  • Rectification: Do you think we are using incorrect data? If so, you can inform us by sending an e-mail to info@dilemmamatch.com. We will then update your data accordingly.
  • Removal: You can ask us to delete your data.
  • Restriction: If you think we are processing your data illegally or incorrectly, you can ask us to rectify this.
  • Objection: You can object to us processing your data.
  • Transferability: You can ask to have your data transferred.
  • Revoke consent: You can withdraw your consent to use your data at any time. For example, you can request that we no longer send you e-mails.
  • Filing a complaint to the Dutch Data Protection Authority: If DilemmaMatch fails to comply with the applicable legislation, you can file a complaint.
Retention periods

The General Data Protection Regulation (GDPR) does not specify a retention period for personal data. However, the GDPR does stipulate storage restrictions in Article 5.1 (e). This article states that personal data may only be retained as identifiable information for as long as is necessary to provide our service. By making the data anonymous (so that any direct or indirect identification is no longer possible), it is possible to extend the length of time the data is stored. There are exceptions for archiving, general interest, scientific or historical research/statistical purposes. DilemmaMatch does not retain personal data for longer than is strictly necessary.

Cookies on DilemmaMatch.com

We use so-called “cookies” on our website. Cookies are sent along with our website pages and stored temporarily on your computer. Some cookies are necessary for the site’s functioning, whilst we use others for analytics and marketing purposes. These make use of services provided by Google and LinkedIn.

Anonymous analytics cookies are important to us. Without this input from visitors, we cannot obtain a clear picture of how users navigate our website, nor how we can improve it.

Some cookies are not directly placed by DilemmaMatch but by third parties. Third parties are organisations such as Google, Facebook, Twitter and LinkedIn.

Browser permissions

You can set up cookie permissions in your browser. The browser on your device subsequently remembers your preferences for all websites unless you make exceptions. For more information on your specific browser, you are welcome to try the following links:


Overview of cookies used on DilemmaMatch.com

Below you will find an overview of the cookies we use on this website. Should you wish to manage your privacy settings to control which of these cookies you accept, use the following button: “Privacy settings
Necessary cookies

Necessary cookies help make a website usable by enabling essential functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Preference cookies

Preference cookies enable a website to remember information that changes the way the website behaves or looks, such as your preferred language, screen size or browser preferences.

Statistics cookies

Statistics cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

Marketing cookies

Marketing cookies track visitors across websites. Managed by third parties, they help to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers. As default, these cookies are not allowed.

Social buttons

Buttons are included on dilemmamatch.com to share pages via social networks like Facebook, Twitter and LinkedIn. These buttons contain pieces of code from the respective platforms, and they use cookies to remember your login status. As a result, you don’t have to log in to Twitter or Facebook every time you want to share a page on different websites.

Embedded content

Content is sometimes hosted on other sites such as YouTube or Vimeo and displayed on dilemmamatch.com as embedded content. In the same way as the social buttons, these content providers often use cookies. Please refer to the privacy policy of the relevant service if you wish to know how they use these cookies and personal data. We have no influence on these policies.

Google Analytics & Adwords

Via Google Analytics cookies, we collect anonymous data about the usage of our website. This information allows us to see how visitors use our website, and subsequently make informed decisions about the layout and design. As a result, we can optimise our website’s performance.

Google stores the information we obtain on its servers. They may also supply this anonymous information to advertisers, providing insights into the effectiveness of their campaigns. Google may provide this information to third parties if Google is legally allowed to do so and if these third parties process the information on behalf of Google. However, we have no influence on the use of your data by Google. Read Google’s privacy policy for more information and the specific privacy policy of Google Analytics.

You can opt to download a so-called “anti-tracking” browser plugin from Google. This plugin ensures that no website can track your internet use via Google services when activated.

Last updated: 8 September, 2021

The free DilemmaMatch app for iOS and Android:

  • does not collect / share any personal information for commercial purposes
  • does not include In-App-Purchases, so there are no hidden costs
  • does not include links to related websites links
  • does include advertisements
  • does include Social Network Integration

The paid-up version of DilemmaMatch app for iOS and Android:

  • does not collect /share any personal information for commercial purposes
  • does not include In-App-Purchases, so there are no hidden costs
  • does not include links to related websites links
  • does not include advertisements
  • does include Social Network Integration

Privacy policy

The DilemmaMatch app (“DilemmaMatch”) has been developed by the “Bright Side of Life” in Breukelen, The Netherlands (hereafter “BSL”, “we” or “us”).

Our Privacy Policy explains how information about you is collected, used and disclosed when you use our websites, mobile applications and other online products and services (collectively, the “DILEMMAMATCH SERVICES”) or when you otherwise interact with us.

BSL reserves the right to change or modify this Privacy Policy at any time, at our sole discretion. If we make changes or modifications to this Privacy Policy, we will provide you with notice of such changes via the DilemmaMatch app by updating the “Last Updated” date at the head of this document on the DilemmaMatch website, and as displayed within the DilemmaMatch app. Your continued use of DilemmaMatch following the posting of changes or modifications will confirm your acceptance of such changes or modifications. Therefore, you should frequently review this Privacy Policy to understand the policies that apply to your use of DilemmaMatch Services. If you do not agree to an amended policy you must stop using the Services.

Collection of Information

We collect information you provide directly or indirectly when you create an account, or use DilemmaMatch Services.

Using DilemmaMatch app

When you access or use the DilemmaMatch app, we automatically collect information about you, including:

Facebook: When you login to DilemmaMatch for the first time, we ask permission to receive the following information from your Facebook profile: id, name, first name, last name, gender, locale, age range, profile picture and cover photo. We currently use only your id/name, profile picture and cover photo. We optionally request your birthday (if available) and location, We do not at any time have access to your username or password for Facebook, nor do we post to Facebook without your explicit permission.

Usage Information: We collect information about your use of the app in order to ensure we can provide the best possible service. We also save your Dilemma answers in a database in order to match your answers with other DilemmaMatch users, it’s how we find like-minded “Soulmates”.

Device Information: We may collect information about the computer or device you use to access our Services, including the hardware model, operating system and version, and mobile network provider information.

YouTube: When you create or add videos to dilemmas, we will upload your videos to YouTube under the DilemmaMatch account using the YouTube API Services. We do not include any personal information with the uploaded videos. The Google Privacy Policy applies to all videos you add to dilemmas.

DilemmaMatch for iOS

DilemmaMatch for iOS will ask for your consent to access your camera, image and video library and voice recorder, to help you add images, videos and audio to dilemmas.

DilemmaMatch for Android

DilemmaMatch for Android will ask for your consent to access your camera, and your file system. Once again, just to help you add media to any dilemmas you may create.

Using this website

When you access or use this website, we automatically collect information about you, including:

Log Information: We log information about your use of our websites, including your browser type and language, access times, pages viewed, your IP address and the website you visited before navigating to our websites.

Information Collected by Cookies and Other Tracking Technologies: We use various technologies to collect information, and this may include sending cookies to you. Cookies are small data files that help us to improve our website, see which areas and features of our website are popular and count visits. We may also collect information using web beacons (also known as “tracking pixels”), and Analytics codes. For more information about cookies, and how to disable them, please see “Your options” below.

Use of information

We may use information about you for various purposes, including to:

Notify you about new (potential) Soulmates, or introduce you to new Soulmates;

Provide, monitor, maintain and improve our Services, including the design, development and promotion of new features and content;

Respond to your comments, questions and requests and provide customer service;

Send you technical notices, updates, security alerts and support and administrative messages;

Monitor and analyze trends, usage and activities in connection with our Services;

Personalize and improve the Services and provide advertisements (free/promo versions only), content or features that match user profiles or interests;

Detect, investigate and/or prevent fraudulent, unauthorized or illegal activity; and

Support market research and research and development projects for new Services, Apps and other products

We will at no time provide your information to third parties solely for the purposes of direct marketing/mailing.

BSL and DilemmaMatch are based in the Netherlands and the information we collect is governed by the law in The Netherlands.

By accessing or using the Services or otherwise providing information to us, you consent to the processing and transfer of information in and to the Netherlands and other countries.

Sharing of Information

We may share information about you as follows or as otherwise described in this Privacy Policy:

With users and others who view your profile, which includes your username, and other information you publish as part of your Facebook profile (location, profile photo, cover photo and age), Soulmate “score” (your match with others), the number of dilemmas you have answered, the number of dilemmas you have created, and the number of Soulmates;

With consultants and other service providers who need access to such information to carry out work on our behalf;

In response to legal process or a request for information if we believe disclosure is in accordance with any applicable law, rule, or regulation, or as otherwise required by any applicable law, rule or regulation;

In order to investigate or remedy potential violations of our user agreements or policies, or to protect the rights, property and safety of The Bright Side of Life;

In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business to another company; and

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.

Analytics Services Provided by Others
We may allow others to provide analytics services on our behalf. These entities may use cookies, web beacons and other technologies to collect information about your use of the Services and other websites, including your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used to, among other things, analyze and track data, determine the popularity of certain content and better understand your online activity.

Account Information

You may update or correct information about yourself by editing your account settings (Interests) within DilemmaMatch, or by modifying your Facebook profile.

If you want to delete your account, please contact us at http://www.dilemmamatch.com/contact.
Note that we may retain certain information as required by law, for legitimate business purposes, or as part of our regular retention practices. We may also retain cached or archived copies of information about you for a certain period of time.

Your Options

Content: Certain features of DilemmaMatch request access to content that may be stored on your device, ie to send or upload images, video or audio. We access such content only when specifically requested by you, and at no other time. If you decide to revoke your consent and prevent us from accessing your images, video, audio files, or file system (Android only), you can do so by either changing the settings on your device (if this settings option is provided by your device operating system), or by following the standard uninstall process and removing DilemmaMatch from your device.

On iOS devices, you can grant or revoke your consent at any time and prevent us from continuing to access your images, videos, audio and locations by changing the settings on your device.

Cookies: Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our website.

Push Notifications/Alerts: DilemmaMatch may send push notifications or alerts to your device. You can deactivate these messages at any time by changing the notification settings on your device (iOS) or by changing your settings within our Services (Android).

Your Options

If you have any questions about our privacy policy, please contact us.